▶▶ Download The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Books
Download As PDF : The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Detail books :
Author :
Date : 2018-02-06
Page :
Rating : 4.0
Reviews : 18
Category : Book
Reads or Downloads The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Now
0300234694
The Aisles Have Eyes How Retailers Track Your ~ Most Americans move through stores unaware of the beacons lighting sound signals bar codes and purchase histories that retailers use to track them and to decide how to treat them In this timely and eyeopening call to attention media expert Joseph Turow details this unfolding shopping revolution and assesses its repercussions
The Aisles Have Eyes NPR ~ The Aisles Have Eyes How Retailers Track Your Shopping Strip Your Privacy and Define Your Power by Joseph Turow
The Aisles Have Eyes How Retailers Track Your Shopping ~ The notion may be outlandish but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online In fact a hidden surveillance revolution is already taking place inside brickandmortar stores where Americans still do most of their buying
The Aisles Have Eyes How Retailers Track Your Shopping ~ Joseph Turow’s most recent book The Aisles Have Eyes brings to the foreground a much neglected topic in privacy scholarship some of the ways in which retailers are using technologies for surveillance of shoppers who pass through their doors As Turow remarks once we understand both “how and why” commercial surveillance has become a key strategy for high street retailers p 3 we can engage constructively with the profound implications of datadriven marketing in the retail space
The Aisles Have Eyes How Retailers Track Your Shopping ~ Imagine for a moment the following scenario Bonnie and Clyde circa 2017 are between bank robberies and are out shopping at their local supermarket Bonnie whose hair was mussed up in a recent gun battle is in the shampoo aisle Clyde in the mood for some pork barbecue is cruising the meat section
The Aisles Have Eyes How Retailers Track Your Shopping ~ The Aisles Have Eyes How Retailers Track Your Shopping Strip Your Privacy and Define Your Power by Joseph Turow is very highly recommended It should be no surprise to consumers today how our purchases and interests are being tracked
Customer reviews The Aisles Have Eyes How ~ This is an eyeopening and easy must read for consumers marketers and privacy experts alike Consumers need to know that almost everything we do instores and online is tracked by retailers and others in the name of providing us with better service better prices more convenience personalization discounts coupons etc
The Aisles Have Eyes How Retailers Track Your Shopping ~ As Turow reveals in the The Aisles Have Eyes these tracking programs are freque Online they track what you click on your purchase history your location the sites that refer you to their website and other granular data down to the most minute details of your visit histories
The Aisles Have Eyes How Retailers Track Your Shopping ~ Concerned that consumers are being tracked digitally in physical stores as well as online Turow The Daily You How the New Advertising Industry Is Defining Your Identity and Your Worth
0 Comments:
Post a Comment